“I’ve never believed analysis and creativity should be separated. They work best when they push each other forward.

My Journey

My career started in 2017 at a family business, where I got to create and run marketing initiatives while also seeing their direct impact on the business itself, and the other way around. Understanding a business from the inside out still shapes how I work today. It’s why I can speak the same language as founders and understand the pressures they’re under.

In 2019, I moved deeper into visual identity, since good brand strategy always needs strong design to carry it. By 2020, I started taking on projects outside healthcare, where I was working full time, because I felt it was limiting how much I understood about markets, trends, and customers. Working across industries turned out to be an advantage, not a distraction. Clients often choose me because I don’t stay in one lane, I bring both strategic thinking and creative execution to every project. I’m not afraid to tell a client something they didn’t expect to hear if it’s what the brand actually needs.

In 2024, I moved to the United States and built my practice around what I love most, brand strategy and identity consulting. I work with founders and businesses who want their brand to be as clear and considered as their product. What keeps me going and inspires me is simple: the clients, the results, and watching the growth that good branding makes possible.

I’m based in McLean, VA, and work with clients nationwide.